Report: Rabil is Sport's First Million-Dollar Man
Boston Cannons, Philadelphia Wings and Team USA lacrosse star Paul Rabil will get paid "a couple of million dollars" through endorsements over the next several years, according to his agent, Bloomberg reported Wednesday. The article positioned Rabil as the sport's biggest marketing success since Gary Gait, who Rabil said would have benefited from today's social media environment.
"It's certainly a different world," Gait told Bloomberg. "Paul is doing things that people have never done before."
The marketability of Rabil, a two-time MLL MVP and 2010 FIL World Championship MVP, and the sport at large has received a boost from former and current lacrosse players who have influence on Wall Street and in the TV industry, the article explains. Rabil also got normally stoic New England Patriots coach Bill Belichick -- a well-known friend of lacrosse -- to pose for a mobile phone photo wearing a shirt from Rabil's clothing line at an airport in Costa Rica.
"Marketing isn't my thing," Belichick told Bloomberg, "but I have no problem aligning myself with Paul Rabil on anything."
He's not alone.